From Missed Call to Booked Job: The 60-Second Tryoup Playbook

The average trades business misses 25–40% of inbound calls — out-of-hours, on-site, on the other line. Each missed call is, on average, a lead worth £250–£400 in margin. And the customer rings the next firm on Google within 60 seconds. Here is the Tryoup playbook that closes that window.

Second 0 — the call comes in

Tryoup tracks every inbound number, source (Google Ads, LSA, organic, referral) and the keyword that triggered the call. If the call is answered, normal flow. If it's missed, the 60-second playbook fires.

Second 5 — instant SMS / WhatsApp

Within five seconds of the missed call, the customer gets a branded SMS or WhatsApp: "Sorry we missed you — tap to tell us what you need and we'll call you back in 5 minutes." One tap, no app, no form.

Second 15 — AI voice agent callback

Optionally, the Tryoup AI voice agent rings the customer back, qualifies the job (type, postcode, urgency) and books it straight into the engineer's diary — or hands off to a human if the customer prefers.

Second 30 — job created and assigned

The job lands in the diary with the call recording, transcript, source and original GCLID attached. The AI dispatcher assigns the right engineer. The customer gets the engineer's ETA before the next firm has even rung back.

Second 60 — booked, paid, attributed

Deposit link sent, payment confirmed, conversion pushed back to Google Ads with the original click ID. Smart Bidding now knows that keyword produced a real booked job — and bids harder for the next one.

The maths

Recovering even half of missed calls is usually worth tens of thousands a year for a mid-size trades business — from spend you're already paying for. It's the highest-ROI playbook in field service.