Meta Lead Ads have low intent — but at the right price and with the right qualification, they can deliver some of your cheapest cost per booked job. The trick is offline conversion sync.
The flow
- User taps your ad on Facebook or Instagram
- Lead form pre-fills name, phone, postcode
- Lead lands in your CRM via webhook in under 30 seconds
- SMS auto-fires asking what they need fixed; AI or human qualifies
- Qualified leads booked into the diary
- Booked-job and revenue events sent back to Meta via Conversions API
Why offline conversions matter
Meta's algorithm optimises for whatever you tell it is valuable. If you only send "lead created" events, it finds you more low-intent leads. If you send "booked job + £value", it finds you more real customers.
Setup
Tryoup connects to Meta Conversions API and pushes job completion + revenue automatically. See our offline conversions guide.