"Half my marketing works, I just don't know which half." If you're spending £2k+ a month, you can do better.
Step 1: Unique tracking number per channel
Google Ads, Bing, Meta, organic, van wraps, leaflets, affiliates — each gets its own.
Step 2: Capture source on every web lead
Pass UTMs into your CRM so form leads carry the same source data.
Step 3: Tag outcome on every call
Booked / Quoted / No answer / Wrong number.
Step 4: Push offline conversions back
Send booked-job events to Google Ads and Meta so algorithms learn.
Step 5: Calculate true cost per job
Channel spend ÷ booked jobs = true CPJ.
Step 6: Kill what doesn't pay
Most trades find 2–3 channels carry 80% of profitable jobs.
Why most trades get this wrong
They measure leads instead of booked jobs. Tryoup's call tracking and ads integration ties every call, booking and invoice to its source — and pushes data back to Google, Bing and Meta. Full walkthrough in our offline conversions guide.