Weekly KPIs catch problems while they're still small. Monthly KPIs catch them after they've cost you money. Here are the 10 to track every Monday morning.
The 10
- Call answer rate — target 95%+
- Call-to-booking conversion — target 50–70% for emergency trades
- Jobs per engineer per day — track the trend, not the absolute
- First-time-fix rate — target 90%+
- Average job value — split by trade and channel
- Quote-to-job conversion — target 35%+ for scheduled work
- Days-to-paid — target <7 days
- Cost per booked job by channel — kill anything > 25% of AJV
- 5-star review rate — % of completed jobs that leave a 5-star review
- Engineer utilisation — booked hours ÷ available hours
Vanity metrics to ignore
Total leads, website visits, social followers, ad impressions. None of these pay the wages.
Tryoup surfaces all 10 in the performance dashboard.