The average UK trade follows up a quote 0.7 times. The trades winning the most jobs follow up 4–6 times across multiple channels. The win-rate uplift is 20–40%.
The cadence that works
- Hour 0: quote sent by email + SMS with PDF and one-tap accept
- Day 1: SMS — "Hi {name}, did you get a chance to look at the quote? Happy to answer anything."
- Day 3: WhatsApp with a short photo or case study of similar work
- Day 7: Phone call from a human
- Day 14: Email — "Still planning the work? We've got a slot on {date}."
- Day 30: Final email — "Closing this quote — happy to re-quote whenever you're ready."
What to avoid
- Generic "just checking in" messages — they signal weakness
- Following up after the customer has said no
- Same channel every time — switch between SMS, WhatsApp and email
One-tap accept
Quote PDF should always include a payment link / deposit link / accept button. Make saying yes easier than saying nothing.